#mydentity Guy Tang Permanent Developer 20V 1000ml

Mydentity Formulated by Guy Tang! Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season.Break-through mirustyle x-hp delivers x-treme heat protection up to 450 to radically reduce the damaging effects of thermal styling.Advanced vibrariche technology enriches the vibrancy & intensity of color — for haircolor with 2x the shine.An exclusive keratin & argan seed oil blend to improve the overall integrity of the hair while providing maximum color retention & vibrancy.Guy’s favorite Lavender fragrance.